Privacy Policy

Home Trades Online LLC ("we," "us," or "our") runs the marketing site at hometradesonline.com plus the product behind an alpha invite gate. This policy explains, in plain English, what personal information we collect on this site, why we collect it, how long we keep it, and how you can have it deleted.

Home Trades Online LLC is a California limited liability company. This notice is written to comply with the California Consumer Privacy Act as amended by the California Privacy Rights Act (CPRA/CCPA) and equivalent US state privacy laws. The GDPR does not apply to this site.

1. What we collect

• Email address — only if you submit it to request an alpha invite, join the waitlist, or sign up for product updates.
• IP address — like every web server, we log the IP of incoming requests for security, abuse prevention, and basic geolocation (so we show the right currency and language). Server logs are retained for 24 months.
• Invite-code activity — when you redeem an alpha invite code we record which code was used, when, and from which IP, so we can prevent abuse and rate-limit bots.
• Cookies and similar technologies — we set strictly-necessary cookies to operate the site, and (with your consent) analytics and advertising cookies. The full list is on our Cookie Policy.

2. Why we collect it

• Run the alpha invite flow and contact you when a seat opens.
• Send product updates, marketing emails, and other communications you've opted into.
• Prevent abuse, brute-force, and bot scraping of invite codes.
• Measure how visitors use the site so we can improve it (analytics — only if you accept the cookie banner).
• Keep the service available and secure (operational logs).

3. Third-party tools active on this site

We share limited personal information with the following service providers strictly to operate and improve the site. They process data on our behalf and are not allowed to use it for their own purposes.

• Google Analytics — usage analytics (pages viewed, time on site, referrer). Loads only after you click Accept on the cookie banner. See cookies _ga, _gid.
• Meta Pixel — advertising attribution and audience building for Facebook/Instagram ads. Loads only after you click Accept on the cookie banner. See cookie _fbp.
• Email marketing platform — receives the email address you submit so we can deliver invites, waitlist updates, and marketing emails. You can unsubscribe at any time from a link in every message.

We do not sell or share your personal information for cross-context behavioral advertising, as those terms are defined under the CPRA/CCPA.

4. How long we keep it

• Server logs (including IP addresses): 24 months, then rotated out.
• Invite-code activity: kept while the alpha runs, then anonymized.
• Email submissions: kept until you ask for deletion or unsubscribe.
• Analytics and advertising cookies: see the duration column on the Cookie Policy page.

5. How to request deletion

Email privacy@hometradesonline.com from the same address you submitted and ask us to delete it. We act on deletion requests within 30 days and confirm by reply. We may keep a minimal record that you made the request (for our own legal records), but the underlying personal data is removed.

6. Your rights under California law

If you are a California resident the CPRA/CCPA gives you the right to:

• Know what personal information we hold about you.
• Receive a copy of that information.
• Ask us to correct inaccurate information.
• Ask us to delete it.
• Opt out of the sale or sharing of personal information (we do neither — see section 3).
• Not be discriminated against for exercising any of these rights.

To exercise any of these rights email privacy@hometradesonline.com. We extend the same rights to residents of other US states with comparable privacy laws (Virginia, Colorado, Connecticut, Utah, and others) on a best-effort basis.

7. Changes and contact

We may update this policy by posting a revised version here with a new "Last updated" date. For privacy questions:

Email: privacy@hometradesonline.com